GOAL (Green Operations & Advanced Leadership), is a sustainability movement for the sports and live entertainment industry, launched by Oak View Group – developers and owners of Climate Pledge Arena – in partnership with Fenway Sports Group, Atlanta Hawks & State Farm Arena, and green building trailblazer, Jason F. McLennan. Members of GOAL, including arenas, stadiums, convention centers, venues of public assembly, and adjacent organizations, will have access to a digital portal that defines a broad set of sustainability standards specifically designed for venues, a customized tactical roadmap and materiality assessment for achieving those standards, and a tracking tool that focuses on industry-specific data insights. The data insights will provide Members with the industry’s first cohesive benchmarks for their specific organizational type/geography/age/type of live event, which will help to validate leadership and identify opportunities for improvement. The insights will also focus on industry-specific baselines for use intensity per event, per visitor, and other unique metrics that are critical to measuring impact. The online GOAL platform also includes a library of resources and provides online and offline forums to collaborate with like-minded operators, solution providers, and individuals who are committed to their continuous sustainability journey.