Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management advisory and certified B Corp. 5T focuses on futureproofing the sports industry by aligning team and league revenue models to the environmental, social and economic realities of today. 5T also works with global brands bringing their environmental and social responsibility messaging forward through their sports partnerships.
Aileen’s career began at the wheel in the European auto industry as brand steward for FIAT and Alfa Romeo, crafting marketing strategy and top-performing partnerships. She then took a tight turn into technology, heading up an investment arm of Canada’s National Research Council, where she focused on clean tech, information technologies and other innovations driving Smart City solutions. In 2005, Aileen parlayed this experience into the sports industry. Her career has included work with the Olympic Games, FIFA Women’s World Cup, MLB, MLS, MiLB, English Premier League, Tour de France and the NFL, and brands such as Microsoft, EA Games, Hewlett-Packard and Mercedes-Benz.
She currently serves as Board Chair for the Green Sports Alliance, a 350+ member association of leagues, teams and corporations innovating sports industry practices and was among the eight authors of the UN’s Sport for Climate Action Initiative launched at COP24 and a co-organizer of Sport@COP at COP26.
Ms. McManamon has presented workshops and speaks frequently on the commercial partnership valuation of social and environmental initiatives at various global conferences and league meetings. She is a native of Cleveland, Ohio; a diehard Indians, Browns and Cavs fan and lives in Vancouver, BC with her husband and 2 sons. She can frequently be found on the ball diamond, the ski slope or her road bike.