Fiona joined the global purpose-driven sports entertainment league SailGP in 2020 with a mission to help make sustainability and inclusivity essential to the fabric of sport. Fiona is the mastermind of the SailGP Impact League – a world-first in sport which sees athletes race to win two podiums: one for sporting performance and one for the planet. The league champions authentic, committed, and impactful initiatives and rewards positive sustainability and social actions.
Fiona has an exceptional track record of shaping social impact strategy, promoting gender equality and campaigns for some of the world’s most high-profile sports brands and talent. She was the driving force behind Sky’s corporate and social purpose team, The Bigger Picture, and led the Sky Ocean Rescue consumer campaign, which reached an awareness of over 50 million people across Europe and resulted in behavioral change among its customers towards plastics. Fiona is proud to be an Ambassador for Meaningful Business, a member of the Social Impact Committee, member for the British Paralympic Association, an advisory board member at 17 Sport, and Non-Executive Board Member of the Manchester Originals – a team in the new Hundred tournament shaking up and growing the game of cricket.
Fiona is also a judge for the Laureus Sport for Good index and a founding member of Sports Pro Media NEW ERA programme, which recognises, supports and advocates for gender equality and representation within the international sports industry.
Under Fiona’s guidance, SailGP has won both the BBC Green Sport Ambition and Impact Award, as well as the Sports Industry Environmental Sustainability Award.
Fiona was also shortlisted for Edie Sustainability Leader of the Year in 2023, for which she was highly commended.