James is founder and director of Planet Super League. This combines his lifelong passions for football and saving the Planet.
It follows on from a book he wrote, Climate Change for Football Fans, a humorous critique of climate change policy centred around
a family of Burnley FC fans.
James is chairman of Vertis Environmental Finance, one of Europe’s largest emission trading firms. Before setting up Vertis he
worked with Arthur Andersen, Waste Management International and Deloitte. He studied modern languages at Cambridge University.
He writes a blog, the Bustard, on the topic of environment, society and economics, and man’s relationship with nature.