Reece Pacheco is the Executive Director of WSL PURE, the World Surf League’s nonprofit organization, whose mission is to inspire, educate, and empower ocean protection. He is also SVP of Ocean Responsibility and oversees environmental initiatives across the company. In this dual capacity, Reece is driving the WSL to improve its sustainability at events and in operations, while bringing ocean conservation programming and storytelling to the millions of WSL fans who tune in around the world.
In May of 2019, Reece was awarded “Environmentalist of the Year” at the Save The Waves Coalition’s annual gala for his work to drive real impact and sustainability at the WSL, thereby protecting our waves and coasts.
He is an avid surfer, environmental advocate, and traveler with a deep passion for protecting the ocean that is born from his coastal roots on Cape Cod. Prior to his role at the WSL, Reece traveled and volunteered around the world — he sailed and studied ocean plastic pollution with the 5 Gyres Institute, taught surfing and swimming to kids in Lobitos, Peru with WAVES for Development, and, on the homefront, he served on the board of Surfrider Foundation NYC representing the Rockaway Beach surf community.
In his prior professional career, Reece built startups and lead teams in emerging markets of sports software, video technology, and digital media, and leverages this experience across the WSL platform to reach the global surf community with sustainability and conservation messaging.