Yath leads the Strategy and Business Development department at Formula 1, providing long term strategic direction for the sport as it aims to better engage fans around the world and drive commercial performance.
As well as developing F1’s long term corporate strategy, his team has created the sport’s first ever sustainability strategy – an ambitious plan to be Net Zero Carbon by 2030 and have all races qualify as sustainable events by 2025.
Prior to Formula 1, Yath was a Senior Strategist at Sky Sports and Strategy Consultant at PwC, advising media and sports organisations on corporate strategy. He holds an MA (Oxon) Economics and Management from the University of Oxford.