Speakers McManaom- Z

Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp. 5T focuses on creating triple bottom line returns for professional sports leagues, teams and major events. From “back-of-house” operations innovation to “front-of-house” fan engagement campaigns. 5T also works with environmentally and socially responsible brands to bring their values forward through their sports partnerships.

Her start in the auto industry set the wheels in motion for a career crafting top-performing partnerships between brands and sports properties. Her field of play has included Major League Baseball,the NFL,Winter Olympic Games,Tour de France,Giro d’Italia,FIFA Women’s World Cup and Major League Soccer. On the sponsor side, she has worked with global brands including FIAT, Alfa Romeo, General Motors, MerecedesBenz, Molson, EA Sports, Microsoft and Hewlett Packard.

Aileen is passionate about leveraging sports for sustainable development and was recognized by the UN Global Compact Network for 5T’s leadership in championing the UN Global Goals. She was a contributing author of the UNFCCC’s Sport for Climate Action Initiative. Aileen frequently guest lectures at numerous sport management programs throughout the U.S and Canada on sustainable sports practices and partnerships.

Aileen holds a Bachelor’s in Economics from Kent State (Ohio) and a Master’s of International Business from the University of South Carolina that led her to work in Germany, Italy, the US and now Canada. She is a native of Cleveland, Ohio and lives in Vancouver, BC with her husband and 2 sons. She can frequently be found on the ball diamond, the ski slope or her road bike.

Omar Mitchell is Vice President, Sustainable Infrastructure and Growth Initiatives at the National Hockey League. Working in the Social Impact, Growth and Legislative Affairs (SGL) Department, Mitchell focuses on growing the sport of hockey through physical infrastructure – the places and spaces where the sport is played – from pro arenas to community rinks and multi-use outdoor spaces. He is responsible for promoting strategies, business models and innovations that address economic, social and environmental sustainability within such infrastructure to ensure they ultimately create vibrant and healthy communities where the game is played.

Mitchell started at the NHL in 2012 as the League’s first environmental sustainability director, overseeing NHL Green – the award-winning, comprehensive, environmental sustainability initiative. He has also led corporate social responsibility, public affairs and philanthropic initiatives over the past eight seasons including oversight of the NHL Foundation, the NHL’s Legacy Projects and Stanley Cup. He started his career in architecture and real estate and holds an M.B.A. from MIT’s Sloan School of Management; a master’s degree in architecture from Columbia University in the City of New York; and is a lifelong University of Florida Gator.

Sarita Neto is a Production Executive at IMG Media Ltd. She works for Premier League Productions, the International broadcast partner of the Premier League.
She is the founder of the Premier League ECOB sustainability group and chair of the IMG Green Initiative. She’s a native South African who spent most childhood holidays in the African bush. This has shaped her relationship with the environment and burning desire to find solutions within the industry on tackling climate change. She is using her 30 years of cross genre television experience to reach out and bring together stakeholders in the industry to discuss and bring about meaningful changes to reduce the carbon emissions in our broadcast operations.

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Head of Major Projects and Sustainability, since November 2018

–                 Major Project delivery responsibilities include:

• Biosecurity lead for the Summer 2021 major events program, including Australian Open.
• Ken Rosewall Arena (Sydney) Redevelopment – 50.5M
• Memorial Drive Tennis Centre (Adelaide) Redevelopment – 11M
• Migration to new court resurfacing supply for major events program, including Australian Open.
• Managing host city bidding process for the brand new ATP Cup.
• COMPPS Steering Committee (the seven major AU professional and participation sports).

–                 Sustainability leadership delivery responsibilities include:

• Implementing formal program of measurement and analysis; carbon impact, waste etc.
• Responsibility for oversight and implementation of TA compliance with United Nations Sports for Climate Action Framework.

–                 Previously, Senior Legal Counsel from November 2014.

• Media rights legal lead, including the record deal that saw the Australian Open migrate to Channel Nine as brand new domestic broadcaster.
• Extensive commercial and sports governance advice.

–                 Previously Legal Counsel at Australian Grand Prix Corporation and Lawyer at Lander and Rogers.

Madeleine Orr is the Founder and Co-Director of the Sport Ecology Group and an Assistant Professor of Sport Management at SUNY Cortland. Madeleine studies the impacts of climate change on the sport sector, and her research has been published in Sport Management Review, the Journal of Sport Management, Managing Sport & Leisure, and Event Management, among others. Madeleine previously worked in tourism operations in the ski industry, sold and activated sponsorship in the running events industry, and worked on travel and tourism special projects at the Rio 2016 Olympics. She earned her PhD in Kinesiology at the University of Minnesota and holds Masters degrees in Natural Resource Science (University of Minnesota) and International Event Management (University of Brighton).

As a Public Policy MSc graduate from the University of Glasgow, with previous postgraduate qualifications in Law, Equality and Discrimination, Hala is a keen equalities campaigner who is passionate about football and female participation.

She is currently working as Accessibility & Diversity Manager at FIFA following a spell at the Scottish FA as an Inclusion and Diversity Officer. Hala specialises in using sport to progress needs-orientated sustainable community engagement, development and coordination of social inclusion and integration programmes working with disadvantaged and marginalised communities.

An example of her recent projects has been the development and coordination of cultural and religious awareness workshops to grassroots sports clubs in the West of Scotland, in line with the UEFA Captains of Change programme.

Hala is a member of several equalities groups and most recently sits on the British Council’s Scotland Advisory Committee and is the Founder and Chair of Inspiring Women Scotland, a female led organisation promoting empowerment and leadership for multicultural young women.

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She is currently Sustainability Advisor at Extreme E, a radical new concept of racing, bringing all-electric SUVs in some of the most remote corners of the planet to highlight the climate challenges faced by the ecosystems while showcasing the performance of these cars in extreme conditions.

She is also Sustainability Director at the world’s first fully-electric single-seater racing series, the ABB FIA Formula E Championship. Pallé was instrumental in getting the ABB FIA Formula E Championship third-party ISO 20121 certification (sustainable events international standard) making it the first ever motorsport series to achieve this prestigious certification together with a renewed three stars level for FIA’s Environmental Management system.

She is also President of Sports and Sustainability International, an association of sustainable experts working to broadening and harmonising the international sport and sustainability movement.

The French-born’s primary area of research has focused on business & sustainability, change management and project management.