A seasoned professional with 25 years of extensive experience in the media and sports industry, encompassing roles across agencies, broadcasters, governing bodies, and rights holders. Her career is distinguished by her commitment to leveraging the sports industry to drive sustainable commercial growth, engage a diverse fan base, and enact positive societal change.
Currently serving as Formula E’s Chief Media Officer, Aarti spearheads the organization’s media partnerships and distribution strategies, content across all platforms, digital product development, and broadcast coverage, all aimed at growing fans and enhancing engagement for the championship. Her expertise includes a profound knowledge of audience growth and revenue enhancement through strategic media rights management, content and product development, and innovative brand and content partnerships. Aarti’s approach is characterized by her reliance on data insights and industry knowledge to guide decision-making and her capability in building and nurturing stakeholder relationships, alongside leading diverse, high-performing teams.
Aarti is known within the sports and media industry for her engaging and empathetic leadership style. Her career includes over a decade at the International Cricket Council, with other significant roles at Ten Sports and IMG Media/TWI.
Originally from India, Aarti started in sports broadcasting in 1999 with IMG TWI in Delhi. She now spends her time between London, Dubai, and Formula E’s exciting race locations around the world.
