Holding the first ever Chief Purpose Officer title in global sport and entertainment, Fiona joined SailGP in 2020, to establish the world-recognised, and award-winning, Impact League – sport’s first Podium for the Planet.
A dynamic, industry-leading Boardroom NED and advisor, with unstoppable energy to drive impactful change alongside business growth. Fiona has over 20 years’ experience impact to shape some of the world’s most high-profile sports brands and organisations – from London 2012, Westfield, SAP, Omnicom and IMG, through to athletes such as Lewis Hamilton, David Beckham and Chris Evert.
She is the pioneer behind recent initiatives across Sky’s corporate and social purpose team, with campaigns such as Sky Cycling/Team Sky and Sky Ocean Rescue – reaching over 50 million people across Europe.
A passionate advocate for using sport as a platform for good – and igniting this passion in others – Fiona is a proud ambassador for Meaningful Business, a non-exec board member at Manchester Originals Hundred team, a member of the British Paralympic Association Social Impact Committee and a founding member of Sports Pro New Era female sports mentoring program.
