Lucy Shea is the group CEO of Futerra – the change agency. Futerra puts together the logic of sustainability with the magic of creativity to help big brands and major foundations create major change. She joined the company in 2003 and has grown the business from a start-up of five to a global agency with teams in London, New York and Stockholm. Futerra is majority female owned and run, and a proud B-Corp.
A firm believer in the power of business to create change, she advises Fortune 500 companies on how to unlock the value of sustainability for their business and brand. Shea’s particular expertise is where the business of fashion and sustainability intersect. Futerra’s clients include C&A Foundation, Bulgari, Econyl, Formula 1, Grupo Bimbo, KAO Corporation, PVH and Tommy Hilfiger.
Shea has long experience in persuading people to take up sustainable lifestyles. She was a founder member of the UN’s Sustainable Lifestyles Taskforce in 2005, when she authored Communicating Sustainability, today one of the UN’s most read reports. In 2014, she joined the Global Organising Committee of Fashion Revolution.