Sander van Stiphout is program manager innovation and director of the consultancy branch of the Johan Cruijff ArenA.
What drives Sander is to contribute to a well-managed, safe stadium with great fan engagement that makes profit and simultaneously create true value to society. To achieve concrete goals for the stadium and its main stakeholders Ajax, KNVB and the City of Amsterdam he drives innovation among ecosystem partners such as KPN, KPMG, Microsoft, Signify, Heineken, Coca Cola, ABN Amro, research institutes such as TNO, universities, SME’s, start-ups and Governmental institutions using the stadium as a fieldlab.
Sander has worked on stadium projects worldwide and was involved in projects related to all recent major tournaments, such as the Russia and Brazil World Cups. Sander was special stadium operations consultant to the Qatar Supreme Committee in relation to the FIFA World Cup 2022 preparations.
