As Head of International Relations at Malmö FF, Siri is tasked to manage the club’s responses to disruptive forces reshaping the football industry through innovative solutions and extensive club football knowledge. With a background in international diplomacy and a wide experience in areas such as stakeholder relations, strategic development, knowledge exchange programmes, social impact projects and event management, she has a wide portfolio of knowledge, particularly in the evaluation and development of the intangible components that make football clubs successful communities.
Before joining Malmö FF in April 2022, Siri served at the European Club Association (ECA) in the membership department while also managing the ECA Women’s Football Committee and its Bureau. In 2020, she co-founded the independent football advisory Club Affairs, providing services to enhance strategic decision-making in football, both on and off the pitch.
Siri is a strong believer in implementing sustainable solutions and principles of good governance in the sports industry, and social development of, and through sports.