Alex spent over five years with Liverpool Football Club’s Partnerships team, where he bridged commercial strategy with sustainability impact. He drove revenue growth while advancing The Red Way, the Club’s award-winning sustainability programme.
Beyond LFC, Alex served as a trustee and now acts as commercial advisor to Pledgeball, a charity empowering fans, clubs and federations to address climate change and environmental sustainability. Pledgeball was named Grassroots Organisation of the Year at the 2024 BBC Green Sport Awards.
