Thomas Bulitta joined Lidl International (Lidl Stiftung & Co. KG) in 2022 and is currently Head of Sport Partnerships, leading the strategic direction and overall management of all international sports sponsorships with a strong focus on football, handball, and active lifestyle. He is responsible for developing and executing the global sponsorship strategy to sustainably sharpen brand positioning and engage new target audiences.
In his role, Thomas oversees the data-driven identification of relevant sports platforms, specifically focusing on finding partnerships that enable Lidl to make a genuine impact in their respective fields.
