Laura Lahiff is Sustainability Lead at Munster Rugby, where she has spent five years working alongside leadership to embed sustainability into the culture, decisions and the story of one of European rugby’s most storied clubs.
In 2025, Munster’s Sustainability Report won the Sport Positive Award for Report of the Year, travelling from pitch to classrooms to international climate forums – cited in the updated UN Sport for Climate Action Framework. It still ripples because it was honest, took people on the journey, and borrowed the emotional arc of a sport season – the highs, lows, setbacks and comebacks – to make sustainability feel like something they already knew.
With a background spanning engineering, construction project management, and post-disaster recovery across New Zealand and England – alongside an MSc in Environmental Sustainability – Laura brings a technical and practical eye to sustainability. The balance she navigates: being honest about where things stand, while staying clear-eyed about where they could go.
Driven by curiosity and creativity, she is passionate about sport’s ability to drive change at scale, and believes this isn’t a stretch from sport’s identity, but a return to it. The work is translation: bringing sustainability into the language sport already speaks – resilience, performance, legacy, connection – and trusting that when those conversations come alive, something shifts.
