Dr Jan Breitsohl is Associate Professor in Digital Marketing at the University of Glasgow, with 13+ years’ experience researching social media conflict, online harms, digital wellbeing, brand purpose, and values-led communication. He helps sport organisations understand how sustainability and social value messages are received online, why they sometimes trigger fan criticism or Fan-to-Fan conflict, and how to respond in ways that protect wellbeing, credibility, reputation, and commercial outcomes. Jan works with brands, charities, football clubs, and governing bodies to develop science-based tools for campaign pre-testing and backlash response. Using social media analysis and experimental methods, he measures real effects beyond likes and sentiment, helping organisations communicate their values with confidence and harmonise rather than polarise.
2026
Brazos Barber
Shaun A. Hoyte
Shaun Hoyte is a sustainability leader with over 20 years of experience in the energy and utilities sector, with a growing influence at the intersection of sustainability, sports, and entertainment. He began his career at Con Edison as an electrician building the infrastructure that powers New York City, and has since administered more than $250 million in energy efficiency and building electrification incentives while leading strategies to advance an equitable clean energy economy.
At Columbia University, where he earned his master’s degree, Shaun is an adjunct professor and advisor. He created and co-teaches Columbia’s first course on Sustainability in Sports, translating academic theory into practice across the industry. He is also the founder and director of SEEN Media, a Columbia Climate School initiative leveraging entertainment and culture to advance climate action. Shaun has been recognized for his leadership with multiple industry and public service honors.
Fernando Monfardini
Attorney, author of the book Compliance in Football, specialist in Compliance, Anti-Corruption Law and Public Administration Control from FDV, and in Regulatory Compliance from Penn University.
He currently serves as Compliance, Data Protection & ESG Officer at Atlético Mineiro SAF, President of the Ethics Council of the Brazilian Triathlon Confederation, and Professor in the Graduate Program in Governance, Risk Management and Compliance at FDV.
He previously served as President of the Compliance Committee of the Brazilian Bar Association – Espírito Santo Section, and as Undersecretary of Internal Control and Audit for the Municipality of Vitória/ES. Named one of the most admired compliance professionals in Brazilian companies by the Compliance On Top Awards.
Samuel Mattis
Sam Mattis is a 2x Olympian in the discus throw for Team USA. He grew up in New Jersey, and after tripping over a hurdle in his first race, found the discus and hasn’t put it down yet.
After graduating cum laude from the University of Pennsylvania, he turned down an offer to work on Wall Street to pursue his dream of becoming an Olympian. Since becoming a professional athlete, he has made two Olympic teams (Tokyo and Paris, with his best finish being 8th in Tokyo), won multiple national championships and just broke the American record this year.
Off the track, he’s gone from working odd jobs, to working for start-ups, to starting a small business himself, and has become passionate about sustainability. After a wake up call reading David Wallace-Well’s Uninhabitable Earth, he has decided to use his platform as an athlete to advocate for sustainability and to dedicate his second act to a career in sustainability. He is an EcoAthlete’s Champion, a World Athletics Champion for a Better World, a member of World Athletics’s Sustainability Management Review Steering Group, and has spoken at COP about the impact that athletes can have in the fight against climate change.
He also recently joined The Long Game as the Athlete Relations Lead to amplify athlete voices to help drive sustainable behaviors, lifestyles, and cultural change. He’s currently training to make his third Olympic team and learning as much as he can to transition to a career in sustainability once his athletic career ends.
Ioannis Konstantopoulos
Ioannis is currently an FNS researcher at the University of Lausanne, Switzerland and has worked in research roles at the University of Innsbruck and ETH Zurich. He is, also, a sustainability advisor at Sportad, Founder of The Sports Footprint, a sustainability consultancy that has been awarded the Prince’s Trust Global Sustainability Award for Europe, having a notable and diverse list of clients from the sports industry. Ioannis is a Board Member at the European Association for Sport Management (EASM) responsible for safeguarding and sustainability and has also, developed several educational courses in sport and sustainability for organisations such as the Football Business Academy, the International Olympic Academy and the Athens University of Economics and Business. He has taught across sport management degrees in various universities and institutions across Europe.
Riley Nelson
As NASCAR’s Head of Sustainability, Riley Nelson develops, directs and champions the motorsports league’s first comprehensive environmental sustainability strategy, including oversight of 15 racetracks, seven office locations, 1200+ employees, and 20+ events that draw millions of attendees annually. She was a leading voice behind the sport’s first public-facing sustainability goal – net zero operating emissions by 2035 – and the formation of NASCAR IMPACT. Additionally, she helped secure the company’s first NASCAR IMPACT partnership in global electrification leader ABB; published the sport’s first IMPACT report; launched composting, reuse and expanded recycling programs across events; and built the renewable energy strategy for 60K+ MWh of electricity per year. She was named to Sports Business Journal’s 2024 class of New Voices Under 30 and was included on SBJ’s Ones to Watch in Sustainability list in 2023. Based in Denver and originally from Boston, Nelson received her MBA in Sustainable Innovation from the University of Vermont and BA in Sport Management from the University of Michigan.
Julia Vergueiro
Julia Vergueiro is a Brazilian entrepreneur and sports industry leader dedicated to advancing opportunities for girls and women through sports. She is the co-founder of Nossa Arena, Latin America’s first women-dedicated sports complex, and co-founder of the Instituto Nossa Arena, a nonprofit organization that uses sports as a tool for empowerment, health, and social inclusion in underserved communities. For over a decade, she has led initiatives that combine sports, education, and community development, creating pathways for thousands of girls and women to access opportunities both on and off the field.
Norman Vossschulte
Norman Vossschulte is originally from Berlin, Germany. His culturally rich background included 10 years living abroad in Africa, Iraq and Spain before moving back to Germany to finish his Abitur. He studied Biology and Physical Science before deciding to move to New York City in 1996 to attend the Herbert Berghof Institute for Fine Theatre Arts and Drama.
Norman’s work experience is as eclectic as his upbringing. He has worked in the hotel industry, the non-profit industry, as well as both sports and entertainment industries. Twenty-five years of practicing customer and client relations have given him an overview of which techniques consistently enhance guest experiences. Norman has over 20 years of staff training and team leadership experience working with The Walt Disney Company and currently the Philadelphia Eagles.
In 2014, Norman became the Eagles’ official GO GREEN spokesperson. During his tenure leading the “green team,” the Eagles have obtained LEED Platinum certification and were the first sports team in the
world to reach ISO 20121 certification. He organized and later re-branded the program, which included a new slogan “Innovate. Sustain.” and committee (ECO – Engagement, Communication, Operations).
The Eagles are also the first sports team to offset their carbon emissions through seagrass and mangrove restoration efforts, a partnership formed in June 2021 with The Ocean Foundation. Most recently, Lincoln Financial Field became the first stadium in the world to have an onsite hydrogen production and fueling station to power its fleet of maintenance vehicles.
Rishi Jain
Rishi’s current position as Director of Impact, sees him being responsible for leading his organisation’s approach to sustainability through the lens of equality, diversity and inclusion and environmental sustainability.
Having worked in football for over 20 years, he has an expert understanding of successfully integrating strategy into businesses and ensuring positive change. Rishi is responsible for The Red Way; Liverpool Football Club’s holistic strategy that encompasses the clubs plans across all areas of business operations and ensuring that sustainability is embedded throughout. Rishi is a driving force for change and successfully works with colleagues and business leaders to ensure progress.
In 2022, Rishi presented at the United Nations in New York City at the launch of the UN’s Game Plan: a document implementing a plan of action to counter hate speech through engagement with sport. He has continued to work in partnership with the United Nations and multiple international organisations to implement this work across the US, UK and beyond, as well as featuring at multiple COPs and New York Climate Week.
In 2023, Rishi was named on the Pride Power List, and has previously been named on the Global Diversity List as a Top 20 Diversity Professional. His work led has to wide-ranging recognition at the European Diversity Awards, North West Football Awards, Inclusive Companies Awards, Sport Industry Awards and most recently, from Front Office Sports. In 2024, his work has been recognised externally no less than six times with recognition from inside and outside of sport, including at the Global Sustainability and ESG Awards where The Red Way was named as ESG Programme of the Year. He has worked consistently to lead the organisations he’s worked for to be awarded with the Premier League Equality Standard Advanced Level on multiple occasions, and the internationally recognised ISO20121 standard.
Prior to joining his current role, Rishi has held roles at Manchester United, Kick It Out and The FA’s Inclusion Advisory Board, where he has worked throughout his career to make a positive impact across society.
