Mikio Yoshimura is Senior Sales Manager, Japan, for Liverpool Football Club, where he is responsible for developing strategic partnerships with Japanese and Asian corporations and supporting the club’s commercial growth across Asia. As part of Liverpool FC’s Global Partnerships team, he advises leading brands on how to leverage the global reach of elite sports to accelerate international business growth, strengthen brand equity, and engage audiences worldwide.
With more than two decades of experience in international sports business, Mikio has worked across the NFL, Boston Red Sox, Fenway Sports Management, and Liverpool FC. Having spent over a decade living and working in the United States before returning to Japan, he combines deep knowledge of both Western and Japanese business cultures. His expertise spans global sponsorship strategy, international brand expansion, cross-border partnerships, and sports-led business development.
Originally from Kyoto, Japan, Mikio holds a Bachelor’s degree from Tokai University and a Master’s degree in Sport Management from the University of Connecticut. He also serves as a Board Member of the Japan Society of Boston, a NPO, supporting business and cultural exchange between Japan and the United States.
