Olle Danielsson Klippinge is CEO of the FIS Alpine Ski World Cup events in Åre, Sweden, one of the Nordic region’s leading winter sports destinations and a long-standing host of annual World Cup races. He is also co-founder of Nordic Sustainability Arena (NoSA), held alongside the World Cup and bringing together sport, business, research and policymakers to help secure the future of white winters. Food for White Winters originated within NoSA, with the Åre World Cup serving as a real-world test lab for exploring how local and sustainable food can contribute to the future of major sporting events.
