Guillaume Sabran joined UEFA in 2005 and is currently the Chief of Sponsorship & Licensing. He oversees all sponsorship and licensing activities across UEFA Women’s Football, UEFA Men’s National Team competitions, and UEFA’s core initiatives.

In his role, Guillaume is responsible for maximising interest in these competitions by developing effective sponsorship and licensing strategies, ensuring their high-quality implementation, and strengthening the equity and appeal of UEFA’s properties.

His remit also includes shaping and executing UEFA’s commercial strategy, driving revenue growth, managing UEFA’s marketing agencies, leading sales and account management activities, and overseeing partnership activation.

Before joining UEFA, Guillaume worked at FIFA, where he managed key sponsorship accounts within the marketing department.

He also gained experience at the sports marketing agency ISL, the PR agency Ogilvy, and the ski equipment brand Salomon