Abigail Martín Maldonado is the Director of Sustainability & Development Projects of Euroleague Basketball, responsible for the planning and execution of the social responsibility and environmental projects of the company.
Abigail works at Euroleague since its founding in the year 2000, when she joined the Marketing area until 2005 when she became Events department director for a decade starting in 2005, leading the planning and execution of the events for EuroLeague and EuroCup, with the negotiation, planification and execution of the EuroLeague Final Fours being the most demanding and satisfying project from that period along with the evaluation of creative events’ opportunities in new markets.
In 2015 she took the opportunity to put her experience and knowledge to serve the growth of the corporate social responsibility of the company, initiating a journey to incorporate sustainability within the company’s business agenda to adjust to the United Nations Agenda 2030 and its 17 Sustainability Development Goals. Main projects include the company’s social program One Team being officially implemented by all EuroLeague and EuroCup clubs starting 2017 and the transition of the EuroLeague Final Four and the clubs to sustainability.
