Aileen McManamon, is the Founder and Managing Partner of 5 Tool Sports Group, a certified B Corp. She also currently serves as the Board Chair of the Green Sports Alliance, a member-driven coalition of over 300 major leagues, teams, event organizers and their solutions partners, leveraging the cultural and market influence of sports to promote healthier communities where we live, work and play.
As the Chair of the Alliance, she has overseen its strategy evolution and the development of cross-sector and international alliances to accelerate industry and societal climate adaptation.
As a global thought leader in future-proofing the sports industry, Aileen works with major leagues, teams, and brands to align their revenue and partnerships with the environmental and social realities of today. 5 Tool also works with global brands to drive values-aligned, data-driven partnerships. The firm’s Sports Partner Score Card™ is an industry first due-diligence tool for assessing commercial partnership fit.
Aileen brings over 3 decades of expertise in global brand strategy and market intelligence and began her career in Europe, with FIAT and Alfa Romeo, leading their Tour de France and motorsports partnerships. After a 10-year stint in the technology sector, she returned to sport, as a General Manager in Minor League Baseball with the Oakland A’s. In 2008 she founded 5 Tool, working with the Olympic Games, FIFA Women’s World Cup, MLB, NHL, FIA, Indycar and the NFL.
She has been recognized by the UN Global Compact for her work in championing economic diversity and inclusion in sport, and named a Sports Business Journal Gamechanger for her pioneering work in socially and environmentally responsible sports management in the U.S. and abroad.
