Aileen McManamon is the Founder and Managing Partner of 5T Sports Group, a global sports management firm and certified B Corp. 5T focuses on futureproofing the sports industry by aligning team and league revenue models to the environmental, social and economic realities of today.
5T also works with global brands bringing their ESG goals, targets and messaging forward through their sports partnerships. 5T has recently introduced the first ESG Alignment Diagnostic for the sports industry, enabling brands and rightsholders to identify shared priorities and support impact-driven activations.
Aileen’s career began in the European auto industry as brand steward for FIAT and Alfa Romeo, crafting marketing strategy and top-performing partnerships between Fortune 500 brands and sports properties. Returning to North America, she guided international business strategy, focusing on the tech sector, with the Hess Group in Chicago, then leading investment arm of Canada’s National Research Council, where she focused on clean tech, mobile/digital communications and other innovations driving Smart City solutions. Craving a return to sports, Aileen parlayed this experience into working with the Olympic Games, FIFA Women’s World Cup, MLB, MLS, MiLB and the NFL, and brands such as Microsoft, EA Games, Hewlett-Packard and Mercedes-Benz.
Aileen is passionate about leveraging sports for sustainable development. 5T Sports Group was recognized by the UN Global Compact Network for leadership in championing the UN Global Goals. On the 50th anniversary of Title IX, she has been inducted into the Sports Business Journal’s Class of 2022 Gamechangers, recognizing female trailblazers in the sports industry for her pioneering work in sports & sustainability.
In addition to 5T, Aileen serves on the boards of the Green Sports Alliance, the Sports Ecology Group and Equal Play FC. Ms. McManamon speaks frequently on sports and sustainability at global conferences, in the media and as a guest lecturer at UCLA, Temple University, University of Oregon among others. She is a native of Cleveland, Ohio; a diehard Indians, Browns and Cavs fan and lives in Vancouver, BC, where she can be found on the ball diamond, the ski slope or her road bike
