Chris Broadbent has worked in senior roles in Olympic sport for 25 years. He is Founder and CEO of Planet Earth Games Trust, a UK-wide charity on a mission to inspire people to active and sustainable lives through the power of sport and physical activity. The charity has collaborated with scores of UK Sports Governing Bodies, professional sports clubs, non-profits and sustainable businesses to engage tens of thousands of people in community, education and workplace settings. Planet Earth Games has worked particularly closely with Youth Sport Trust, School Games and Association of Colleges, which led to the charity collecting the BASIS Sustainable Sports Award for Education in 2022. They are set to launch a new community plogging programme in November 2023.