Olly has a wealth of experience across British tennis having worked at the LTA in several roles since 2004. As well as competition, his roles have seen him lead their work on tennis programmes, including mini tennis, and supporting commercial tennis operators, David Lloyd Leisure and Virgin Active. Olly joined the Executive Team in May 2014 in the role of Director of Major Events and Competitions, overseeing the operations of the LTA’s pre–Wimbledon Events in Nottingham, Birmingham, and Eastbourne, as well as the Davis and Fed Cups and the calendar of international and national tournaments. As Participation Director, Olly now oversees the LTA’s work across participation, competition, and safeguarding, and is the lead within the Executive Team for environmental sustainability.