Sally is Chief of Women’s Rugby at World Rugby, where she leads the global acceleration of the women and girls’ game. She brings over 15 years of international experience in the professional and commercial development of women’s sport, including roles in football with The FA and UEFA, as well as with England Netball and the LTA.
Passionate about growing women’s sport, raising its profile, and increasing investment, Sally has a proven track record in creating and developing professional leagues, major events, and commercial partnerships. She has a deep understanding of how to grow participation, fan bases, and revenue.
A former solicitor, she also serves as a UEFA mentor and Non-Executive Chair, bringing both expertise and cultural sensitivity to her mission of advancing sport for women and girls worldwide.
