Sam began his career in experiential event production, working on international projects for brands as diverse as Samsung, adidas and Google. However, following a course at the Cambridge Institute of Sustainable Leadership, he decided to refocus his efforts on fighting the climate crisis.
After supporting the likes of Pernod Ricard and Booking.com to create sustainability strategies and education schemes at the consultancy Futerra, he secured his current role at AEG Europe to oversee all of the company’s sustainability strategy and initiatives across its venues, festivals and tours.
