Cat Ainsworth leads the team at Protect Our Winters UK, mobilising the outdoor community to turn concern about climate change into meaningful collective action. Cat works to build alliances across the outdoor sector, amplifying trusted voices and pushing for the policies and decisions needed to create a fair transition to a low-carbon future.
A qualified ski instructor, Cat’s connection to the outdoors runs deep. Her career has spanned humanitarian response, international development and running a technology cooperative, giving her a distinctive perspective on how communities can come together to tackle complex systemic challenges. She believes individual action matters but that our biggest opportunity for change lies in using our collective influence to challenge the systems that threaten the places we love.
At POW UK, Cat is driven by a simple conviction: the future of our mountains, rivers, coastlines and winters will be shaped not by those who care, but by those who act.
