Dr Jan Breitsohl is Associate Professor in Digital Marketing at the University of Glasgow, with 13+ years’ experience researching social media conflict, online harms, digital wellbeing, brand purpose, and values-led communication. He helps sport organisations understand how sustainability and social value messages are received online, why they sometimes trigger fan criticism or Fan-to-Fan conflict, and how to respond in ways that protect wellbeing, credibility, reputation, and commercial outcomes. Jan works with brands, charities, football clubs, and governing bodies to develop science-based tools for campaign pre-testing and backlash response. Using social media analysis and experimental methods, he measures real effects beyond likes and sentiment, helping organisations communicate their values with confidence and harmonise rather than polarise.
2026
Shaun A. Hoyte
Shaun Hoyte is a sustainability leader with over 20 years of experience in the energy and utilities sector, with a growing influence at the intersection of sustainability, sports, and entertainment. He began his career at Con Edison as an electrician building the infrastructure that powers New York City, and has since administered more than $250 million in energy efficiency and building electrification incentives while leading strategies to advance an equitable clean energy economy.
At Columbia University, where he earned his master’s degree, Shaun is an adjunct professor and advisor. He created and co-teaches Columbia’s first course on Sustainability in Sports, translating academic theory into practice across the industry. He is also the founder and director of SEEN Media, a Columbia Climate School initiative leveraging entertainment and culture to advance climate action. Shaun has been recognized for his leadership with multiple industry and public service honors.
Samuel Mattis
Sam Mattis is a 2x Olympian in the discus throw for Team USA. He grew up in New Jersey, and after tripping over a hurdle in his first race, found the discus and hasn’t put it down yet.
After graduating cum laude from the University of Pennsylvania, he turned down an offer to work on Wall Street to pursue his dream of becoming an Olympian. Since becoming a professional athlete, he has made two Olympic teams (Tokyo and Paris, with his best finish being 8th in Tokyo), won multiple national championships and just broke the American record this year.
Off the track, he’s gone from working odd jobs, to working for start-ups, to starting a small business himself, and has become passionate about sustainability. After a wake up call reading David Wallace-Well’s Uninhabitable Earth, he has decided to use his platform as an athlete to advocate for sustainability and to dedicate his second act to a career in sustainability. He is an EcoAthlete’s Champion, a World Athletics Champion for a Better World, a member of World Athletics’s Sustainability Management Review Steering Group, and has spoken at COP about the impact that athletes can have in the fight against climate change.
He also recently joined The Long Game as the Athlete Relations Lead to amplify athlete voices to help drive sustainable behaviors, lifestyles, and cultural change. He’s currently training to make his third Olympic team and learning as much as he can to transition to a career in sustainability once his athletic career ends.
Ioannis Konstantopoulos
Ioannis is currently an FNS researcher at the University of Lausanne, Switzerland and has worked in research roles at the University of Innsbruck and ETH Zurich. He is, also, a sustainability advisor at Sportad, Founder of The Sports Footprint, a sustainability consultancy that has been awarded the Prince’s Trust Global Sustainability Award for Europe, having a notable and diverse list of clients from the sports industry. Ioannis is a Board Member at the European Association for Sport Management (EASM) responsible for safeguarding and sustainability and has also, developed several educational courses in sport and sustainability for organisations such as the Football Business Academy, the International Olympic Academy and the Athens University of Economics and Business. He has taught across sport management degrees in various universities and institutions across Europe.
Gengo Seta
2003–2004: Gunma FC Horikoshi (Kanto League / JFL)
2005–2006: Fortuna Düsseldorf Reserve Team (Player)
2008–2020: Fortuna Düsseldorf Japan Desk (Front Office)
2020–2021: V-Varen Nagasaki (Executive Officer)
2021: Regional Connect Nagasaki (Executive Officer)
2022–2024: Mito HollyHock (Executive Officer, Business Strategy / Corporate Planning Office)
2025–Present: Mito HollyHock (Director & Executive Officer / General Manager of Business Operations / Assistant General Manager)
Other Roles
2014–2024: SETAGS GmbH (German Limited Liability Company) – Representative
2015–2019: U-19 Düsseldorf International Soccer Tournament – Japan Desk
2016–2019: U-16 Düsseldorf International Soccer Tournament – Advisor
2016–2024: Chuo University Institute of Business Research – Visiting Researcher
2025–Present: Chuo University – Visiting Lecturer
Dr. Maddy Orr
Dr. Maddy Orr is an Assistant Professor of Sport Ecology at the University of Toronto. She is best known for her work on climate adaptation in the sport sector, and as founder of The Sport Ecology Group. She’s been named a Future of Canada Fellow, a Top 30 Under 30 Environmental Educator, and a Forbes 30 Under 30 awardee. In 2022, she was the lead author on UNEP’s Sports for Nature report and her 2024 book Warming Up: How Climate Change is Changing Sports was named a Top 5 Sports Book of the Year by The Guardian.
Damian Foxall
Damian Foxall is a sustainability strategist and professional offshore sailor working across sport and the marine sector to advance environmental stewardship. A winner of the Volvo Ocean Race and one of Ireland’s most accomplished offshore sailors, Damian has competed in many of the world’s leading ocean races over a career spanning more than 30 years.
As Director of Foxall Munro, Damian works with sporting organisations to develop sustainability strategies and leads the Marine Mammal Advisory Group, an international initiative focused on reducing the risk of vessel strikes with marine wildlife. He is also Co-Founder of The Toolbox, a free sustainability platform providing open-access tools and resources to help organisations accelerate sustainability action.
Meg Reilly
Meg Reilly is an independent consultant specializing in strategy, communications, partnerships and sustainability, with a focus on the maritime and sporting industries. After leaving a career on Madison Avenue to pursue her dream of sailing around the world, she went on to win the 2013/14 Clipper Round the World Race. Today, she serves as Program Development Consultant for Foxall Munro and Director of Strategy & Partnerships for the St. Maarten Heineken Regatta.
Meg’s sustainability work includes co-authoring the Marine Megafauna in Sailing Guidelines, recognized through the Sport Positive Awards Biodiversity shortlist, and developing The Magenta Project’s mentoring curriculum, which received the World Sailing 11th Hour Racing Sustainability Award. Her work combines strategic thinking, communications and sustainability to help organizations create meaningful impact.
Kristi Wilson
Kristi Wilson is a communications and sustainability professional with more than 15 years of experience working across the international sailing industry. As Project Manager at Foxall Munro, she leads communications strategy, social impact initiatives, and
sustainability implementation projects, helping sporting organisations translate strategy into practical action.
Kristi is also Co-Founder of The Toolbox, a free sustainability platform providing open-access tools and resources to help organisations accelerate sustainability action. Her work focuses on stakeholder engagement, strategic communications, and the delivery of collaborative projects that drive meaningful environmental and social impact
Eve Turow-Paul
Eve Turow-Paul is founder and Executive Director of BITE: Building Impact Through Eaters and a globally-recognized thought leader on food culture and lifestyle trends.
Her latest book is Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning (BenBella, 2020).
Through her nonprofit and thought leadership, she explains the ‘why’ behind todays biggest trends.
Turow-Paul has worked with some of the largest foodservice and CPG companies in the world, along with city governments and agriculture groups, to help them deliver solutions that are better for people and the planet. She has appeared in various media outlets to discuss her insights into the changing landscape of food culture.
She views food culture as a key lever for improving mental, physical, and environmental health around the world.
