Juan Rodrigo Fernández member of ECOFASA and represents FASA in the FIS Sustainability Working Group, works in the European energy sector and is a former member of the Argentine national ski team
Main Summit
Margaretha Finnstedt
Over more than a decade at Husqvarna, Margaretha has built and led the company’s global PR and communications function, launching high-profile platforms such as Living City — the industry’s first annual sustainability and innovation summit — and the Husqvarna H-team, an ambassador program uniting the world’s leading arborists and loggers to shape the future of professional tree care. She also founded the Husqvarna International Biodiversity Advisory Board, bringing together senior academic experts to guide the company’s market and product development in support of global efforts to halt and reverse biodiversity loss.
Her work continues to sit at the intersection of technology, sustainability and industry transformation — most recently reflected in Husqvarna’s inaugural Turf & Tech Conference, held at The Belfry ahead of the 2026 Husqvarna British Masters, which brought together leaders from The R&A, DP World Tour, BIGGA and the international research community to explore how autonomous technology is reshaping modern golf course management. Initiatives like this reflect Margaretha’s broader focus: driving executive visibility, thought leadership positioning and high-profile industry dialogue around sustainability and innovation.
Deeply engaged in efforts to safeguard natural habitats and biodiversity, Margaretha brings a career-long commitment to sustainable land stewardship to her communications work — helping translate corporate strategy into meaningful action for the green spaces we all depend on.
Olle Danielsson Klippinge
Olle Danielsson Klippinge is CEO of the FIS Alpine Ski World Cup events in Åre, Sweden, one of the Nordic region’s leading winter sports destinations and a long-standing host of annual World Cup races. He is also co-founder of Nordic Sustainability Arena (NoSA), held alongside the World Cup and bringing together sport, business, research and policymakers to help secure the future of white winters. Food for White Winters originated within NoSA, with the Åre World Cup serving as a real-world test lab for exploring how local and sustainable food can contribute to the future of major sporting events.
Anna-Karin Quetel
Anna-Karin Quetel is Director of PLATE, a research centre for resilient meals, based at Stockholm Resilience Centre. PLATE leads research and innovation to support the transition towards a robust, sustainable and economically viable meal sector. PLATE is responsible for the research connected to Food for White Winters, an innovation initiative linked to the FIS Alpine Ski World Cup in Åre that explores how local and sustainable meals can contribute to more resilient winter destinations.
Susanna Sieff
Born and raised in the Dolomites, she is an environmental sociologist with a master’s degree in urban planning. Since 2001, she has worked on environmental and social sustainability for major international events, particularly sporting events, including the Winter Olympics, Asian Games, Universiade and World Ski Championships. From 2018 to 2021, she served as Sustainability Director for the World Alpine Ski Championships Cortina 2021. She then spent two years as Head of Sustainability for the Milano Cortina 2026 Winter Olympics and Paralympics. In July 2023, she joined the International Ski and Snowboard Federation (FIS) as its first-ever Sustainability Director.
Dr Emma Stewart
Emma Stewart, Ph.D. represents Climate Spring, a social enterprise supporting screenwriters and filmmakers globally to transform our cultural response to the climate crisis. Climate Spring provides script consultations as well as financing to grow the pipeline of compelling films and television series that reflect the transition to a clean economy, as well as the current climate and nature crises. Prior to that, she founded Netflix’s Sustainability Department as the Netflix Global Sustainability Officer, where she led the cross-company effort to decarbonize operations at speed, support creators who choose to represent sustainability in their film/series/games, and spotlight sustainability stories for the hundreds of millions of consumers who seek them.
Previously Emma founded Autodesk’s Sustainability Solutions department at design software giant Autodesk and consulted for Fortune500 companies from within global energy company ENGIE, venerable global think tank World Resources Institute, and corporate sustainability consultancy BSR. She has served on the Board of the U.S. Green Building Council (LEED) and software startup Ecomedes and was a member of faculty at UC Berkeley’s Haas School of Business and Stanford Graduate School of Business where she created and taught “Intrapreneurship for Sustainability”. In 2010, she was selected as a Fellow of The Aspen Institute.
She holds a Ph.D. in environmental science and management from Stanford University and a B.A. Honours degree in human sciences from Oxford University.
Björn Sandström
Björn Sandström is a project manager and sustainability consultant focused on climate activism and athlete advocacy. Alongside a 15-year career as an elite cross-country skier, including participation in two World Championships, he brings deep insight into the structure, culture and operational complexisty of sport and major sporting events.
He has an academic background in Environmental Science and has worked as a sustainability project manger focusing on climate accounting and reporting for sporting federations.
Björn is an experienced public speaker, regularly delivering lectures and participating in palen discussions on climate and sustainability where he focuses on driving organisational change through stakeholder dialogue, diplomacy, and cross-sector collaboration.
Ben Read
Ben Read is Managing Director of Volume 1 Climbing and High Sports Climbing, 2 climbing centres based in the South East. Having spent most of my professional career working in climbing and the outdoor industry, I have spent the last 7 years running my own facilities alongside my wife and business partner, Katie. We are trying to open climbing up to as many people as possible through a values led business approach that prioritises providing the best possible customer experience over profit.
Dr. Hiroshi Hasegawa
Jen Cerullo
Jen Cerullo is a sport event professional with over a decade of experience leading global sports events with a focus on environmental and social responsibility. As the Sustainability Manager at World Triathlon, she leads the international federation’s sustainability policies and programs, including their Sustainable Event Certification. Jen holds a master degree in environmental practice and is a passionate advocate for nature and outdoor spaces.
